Africa’s BPO & GBS momentum - African industry update

In this episode of Good Morning BSS World, I return to Africa for our regular monthly update on the state of the BPO and GBS industry across the continent. I am joined by two outstanding guests – Traci Freeman and Rod Jones – who are deeply involved in shaping, promoting, and accelerating the growth of Africa as a global services destination. Together, we explore the rapid progress of the Africa Federation, its expanding membership, and the role it plays in unifying national industry bodies across North, West, East, Central, Southern Africa, and the Indian Ocean region. We discuss job creation, impact sourcing, ESG, government–industry collaboration, and the growing maturity of both established and emerging markets such as Egypt, South Africa, Morocco, Kenya, Ethiopia, Ghana, Rwanda, and beyond. This conversation provides a comprehensive, region-by-region snapshot of where Africa stands today in BPO, CX, ITO, and shared services, and where it is heading next.