From Addis Ababa to the World: BPO Opportunities in Ethiopia

In this episode of Good Morning BSS World, I take you on a journey to emerging outsourcing destinations in Africa – Ethiopia. For the first time on the podcast, I dive deep into the local BPO and GBS landscape in this Country. My guest is Betelehem Abayneh Zerfu, Founder of Biko, an agency focused on marketing intelligence and global market connectivity for Ethiopian BPOs. Together, we explore how Ethiopia – despite being a young player in the global outsourcing scene – is building impressive momentum. Betty walks me through the country’s fast-developing infrastructure, strong government support, rapidly improving connectivity, and the incredible demographic advantage of a young, tech-savvy population. We discuss what services Ethiopian BPOs already deliver, from call centers and content moderation to accounting, software development, and even emerging AI capabilities supported by national initiatives.