#131 Scaling Smart: Ahmed Refky on CX Growth in Emerging Markets

In this episode of Good Morning BSS World, I connect across the Atlantic with Ahmed Refky, CEO of Planovate — an advisory firm based in Orlando, Florida, specializing in the CX and BPO sectors. With more than 25 years of global experience, Ahmed brings a wealth of insights on growth strategies, market entry, offshoring, and scaling for companies seeking to expand their customer experience operations. Drawing from his recent visit to Georgia, a rising star among emerging outsourcing destinations, Ahmed outlines the fundamentals of how markets - both new and mature - can position themselves to attract clients and investors. He stresses the importance of defining a clear value proposition, building strong people-first teams, and developing credible client references before profitability.