#118 Building business bridge between Egypt and Europe

Welcome to 118th episode of Good Morning BSS World! In this episode, we explore how Egypt has become a strategic business hub connecting Europe, Africa, and the Middle East. My guests are Hans Henrik Groth, CEO of CrossWorkers, and Jan-Hendri Tromp, Executive at SoluGrowth. Together, they discuss why Egypt is a top destination for business process outsourcing (BPO), global business services (GBS), and IT services. Hans and Jan-Hendri share firsthand experiences of expanding their businesses into Cairo, highlighting Egypt’s vast talent pool, strong linguistic capabilities, and cultural readiness for international business. With over 500,000 university graduates annually—including 50,000 in IT alone—Egypt offers a powerful solution to Europe’s growing skills shortage. The discussion also covers the country’s supportive infrastructure, government incentives, and nearshore advantages that make it an attractive destination for companies across industries.