#118 Building business bridge between Egypt and Europe
Welcome to 118th episode of Good Morning BSS World! In this episode, we explore how Egypt has become a strategic business hub connecting Europe, Africa, and the Middle East. My guests are Hans Henrik Groth, CEO of CrossWorkers, and Jan-Hendri Tromp, Executive at SoluGrowth. Together, they discuss why Egypt is a top destination for business process outsourcing (BPO), global business services (GBS), and IT services. Hans and Jan-Hendri share firsthand experiences of expanding their businesses into Cairo, highlighting Egypt’s vast talent pool, strong linguistic capabilities, and cultural readiness for international business. With over 500,000 university graduates annually—including 50,000 in IT alone—Egypt offers a powerful solution to Europe’s growing skills shortage. The discussion also covers the country’s supportive infrastructure, government incentives, and nearshore advantages that make it an attractive destination for companies across industries.
Key Points
- Egypt's strategic geographical location makes it an ideal hub for servicing European, Middle Eastern, and African markets, offering a blend of time zone compatibility and cultural readiness.
- The Egyptian workforce boasts significant linguistic capabilities and a large talent pool, including 50,000 IT graduates annually, making it an attractive destination for IT and customer care services.
- The Egyptian BPO sector is experiencing substantial growth, driven by the entry of major international corporations and supported by government initiatives, further positioning Egypt as a key player in the global outsourcing industry.
Chapters
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Transcript
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