Poland’s Global Moment: How America Sees the Future of Outsourcing
In this episode of Good Morning BSS World, I had a pleasure of hosting three exceptional professionals who represent both sides of the Atlantic - Shelli Ryan (CEO of AdHoc), Michael Nacarato (Head of Third-Party Risk Management and member of IAOP’s Strategic Advisory Board), and Jens R. Voigt (Global Outsourcing Leader at eBay). Together, we explored how American companies approach outsourcing, nearshoring, and offshoring - and what this means for Poland and Central Europe. The conversation was inspired by our recent meeting at the Follow the Leaders event in Gdańsk, where we discussed how Polish and Central European businesses can attract more American investors. Shelli emphasized the importance of building a clear narrative and value proposition for Polish service providers - focusing not only on cost but on talent, multilingual skills, and innovation. Michael highlighted the shift from chasing arbitrage to chasing talent and value, especially in the era of AI and automation.
Key Points
- Poland's competitive advantages in the BPO sector include a highly educated workforce, significant infrastructure investments, and a stable regulatory environment, making it an attractive destination within Europe.
- To attract American businesses, Poland must enhance its public relations efforts, potentially through a public-private partnership to create a unified and aggressive marketing campaign that highlights its technological advancements and safety.
- Engaging in direct outreach, such as organizing roadshows in the US and inviting American executives to visit Poland, can help showcase the country's capabilities and foster stronger business connections.
Chapters
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Transcript
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